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The Problem with the One-Carrier Approach
At first glance, using just one carrier might seem like a smart move. It simplifies operations, limits vendor management, and may come with bulk pricing benefits. But when it comes to international shipping, no single provider can deliver a consistent service across every region.
What does that mean in practice?
You often end up with higher costs for certain routes where your chosen carrier lacks competitive rates. Deliveries are slower in regions where the carrier’s network is weaker. And tracking visibility can drop significantly once a package crosses a border and is handed off to a local partner.
Over time, this approach quietly chips away at your profitability and customer satisfaction.
A Smarter Strategy: Multi-Carrier Networks
To succeed globally, brands need a shipping model built for flexibility and scale. A multi-carrier network does just that by matching each region with the most effective and cost-efficient logistics partner.
Exelot for example, connects eCommerce brands to a global network of both major and local carriers. That means smarter routing based on real-world performance, lower operational costs, and fewer delivery delays. It’s a strategy built for optimization, not just convenience.
This isn’t about replacing your existing carrier. It’s about gaining the flexibility to choose the best carrier for each destination, every time.
When Loyalty Becomes a Liability
Being overly loyal to one carrier can result in delayed deliveries, reduced visibility, and overspending on routes that have better options. In today’s market, flexibility matters more than familiarity.
The brands that adapt their delivery strategy to meet the complexities of cross-border shipping are the ones that grow faster and retain more customers.
Final Thought
Your international shipping approach should be a competitive advantage, not a bottleneck. Moving beyond a single-carrier model gives your business the adaptability and efficiency needed to thrive in the global eCommerce landscape.
Don’t let rigid logistics hold back your brand’s global potential.
